19 October 2010
EurActiv and IFJ/EFJ release the results of their survey
Between July and September 2006 EurActiv carried out a survey on “Media perception about interest groups in EU affairs”, together with EFJ (European Federation of Journalists), which is a regional organisation of IFJ (International Federation of Journalists). The aim was to investigate how journalists (mainly the Brussels press corps) choose their stories and cover the activities of interest groups, such as industry federations and NGOs.
The main recommendation for interest groups is to have faster and earlier positions on “hot” policy topics (96% of the respondents) and to have better websites (88%). Christophe Leclercq, EurActiv Publisher and Founder, commented that “journalists working in EU affairs consider online information as crucial to save time. The media landscape is adapting to the internet, other stakeholders need to adapt too”.
Press release
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